SEO - Search Engine Optimization
Eugene, Oregon
So you want to be number one on Google??
You may know the drill, or soon will. If you're a website owner, you've probably received that daily spam mail informing you that the target keywords for your website aren't ranking well in the major search engines and you're losing major business traffic. If you act now and contact said spammer they will give you the magic elixir to instantly shoot your website to the number one spot of Google and all your woes will be solved. Sounds too good to be true? Well, you're probably right.
Know this: there are never any shortcuts to instant success and SEO is no exception. An effective SEO campaign requires time and persistence, but more importantly, a solid game plan. Without the combined understanding of your business objectives and the tendencies of your target audience an SEO campaign is like driving with a blindfold; you're not likely to get the results you desire, and someone might even get hurt.
KimDesign & Organic SEO

Kim Design & Organic SEO
When it comes to SEO, the term organic at the most basic level refers to the 10 listings commonly known as 'organic search results' that naturally appear on the SERPs (search engine results pages). That said, the term 'organic' is a much more foundational concept in the larger world of SEO.
Simply put, Google seeks to reward websites that increase user experience and build longer lasting relationships. They measure this in two ways:
1) the organic structure of your website: code, architecture, and navigability.
2) the natural appeal and value of the content on your website.
At Kim Design we specialize in Organic SEO. We begin by focusing on the quality of your code, which creates a better user experience in regards to your search engine findability through the use of meta tags, schema, and keyword implementation, while also increasing page speed and smoother navigability (learn more about navigability in the brief article titled Does My Website Help My Clients?). Focusing on quality code is like putting organic nutrients in your garden. The second aspect of organic SEO is your content, which we discuss in greater detail further down this page (Content Is King - Acces is Queen). Your content is the series of seeds that you plant over time, which, through proper cultivation will grow and bear fruit for your clients.
Google discourages unnatural practices that only build an illusion of health. It distinguishes organic content from paid content and advertising, or even worse, duplicate, stolen, or even false content. Unfortunately, because most advertising operates via repetition, and more importantly, competition, it often dilutes the quality of information being promoted. The inherent nature of advertising is often driven more by the quick sale than building an enduring relationship. Its often a numbers game that casts a broad net; quantity over quality, and speed over depth. Google believes that the promotion of your brand should be based on your authority in your industry, rather than aggressively inserting yourself in front of a potential customer by any means necessary.
In 2011 Google rolled out Panda (originally called Farmer), an element of its algorithm that reviews the depth, frequency, staying power, and overall quality of your content. Upon Panda's release, nearly 12% of websites were docked for 'spammy' 'click bait' content, including Ebay which lost 80% of its 'organic rankings' and is working to recover to this day. The beauty of organic search engine optimization is that when properly implemented it is hardy and offers long lasting value to your clients.
Site Mapping & Hierarchy
- naming conventions
- keyword mapping
- pages, articles, products, categories, tags
- url management & link structure
- pretty url's & slugs
- no follow tags
- robots text
- sitemap.xml
- htaccess redirects
On-page Optimization
- Meta data: title, description, keywords
- Coding: Semantic HTML5 title & content tags
- Schema.org structured data: products, places, reviews
- Content
- keyword targeting & density
- page titles & subtitles
- anchor text
- images: naming, titles, alt tags
- Local search place page(s)
Performance & Accessibility
- Responsive Mobile Optimization
- Website Speed: file compression, image size, speed
- Search Engine Registration
- Google
- Google Analytics
- Google Search Console
- sitemap.xml
- Google My Business
- Yahoo
- Bing
- Google
SEO is both Science and Art Form

SEO is both Science and Art Form
SEO & Google: Fear the Penguin

SEO & Google: Fear the Penguin
Content is King - Access is Queen

Content is King - Access is Queen
SEO Keywords are Key

SEO Keywords are Key
The Short Tail and Long Tail of It All

The Short Tail and Long Tail of It All
SEO Rates
Our seo estimates are custom tailored to meet the unique demands of each client.
There are a number of factors that go into establishing your level of investment:
- the type of services or products you wish to promote
- the quantity of services or products you wish to promote
- the region or geographic coverage you wish to target
- the degree of comptetion in your given industry and target region
- how aggresive you would like to be in establishing a strong seo presence